ABOUT ME

GRACE GIBSON

I graduated from the Savannah College of Art and Design (SCAD) with a B.F.A. in Business of Beauty and Fragrance and a minor in Fashion Marketing and Management, all while competing as a collegiate athlete and two-year Women’s Lacrosse Team Captain, where I broke three school records and discovered my passion for leadership and collaboration.

Ironically, I once swore I’d never work in social media, until my internship with Clinique’s Global Creative Social Media Team changed everything. Immersing myself in the intersection of creativity, strategy, and storytelling, I realized this was exactly where I wanted to be.

After graduating, I moved to New York City and joined BeautyMatter, a startup beauty media company, as their Social Media Coordinator, managing content across Instagram, LinkedIn, YouTube, Facebook, and X. I also produced event coverage for BeautyMatter’s annual Summits, strengthening my understanding of brand voice and visual storytelling.

Today, I’m the Social Media Manager at Mercer Street, a growing NYC jewelry and accessories brand. In this role, I’ve led full-platform management, developed creative and marketing strategies, produced content, and elevated our influencer and affiliate programs, helping drive measurable growth and brand recognition.

I bring together the discipline and drive of an athlete, the creativity of a storyteller, and the strategic mindset of a marketer, all in service of helping brands connect authentically and shine online.